Sudanta Natural Ayurvedic Toothpaste with Clove Bud Oil — 200 g

Yes. Sudanta contains no SLS or SLES.

Instead, it uses Sodium Lauroyl Glutamate, an amino acid–derived cleanser with an EWG ingredient hazard score of 1, alongside Coco-Glucoside, a gentle cleanser derived from coconut and plant-based sugar. Together, they create a lighter foam and a fresh, clean feeling.

Less aggressive foam. The clean feeling you expect.

Not quite. Natural describes where ingredients come from. Herbal suggests that plants are used. Ayurvedic goes deeper—it reflects a traditional system of wellness from India in which botanicals are selected and thoughtfully combined according to a long-established philosophy of care.

Sudanta brings that tradition into a modern toothpaste. Its formula features five clearly named Ayurvedic botanicals, complete ingredient transparency, and no SLS, fluoride, or ingredients hidden behind vague terms such as “natural flavour.”

Backed by more than 35 years of Sri Sri Tattva’s experience in Ayurvedic formulation, Sudanta is not simply herbal-flavoured toothpaste. It is everyday oral care thoughtfully rooted in Ayurveda.

Sudanta is thoughtfully formulated for people who prefer a fluoride-free daily brushing ritual. Its formula features 18% xylitol—the third ingredient by weight—calcium carbonate for gentle polishing, an alkaline formulation, and five clearly named Ayurvedic botanicals.

It is a transparent, herb-rooted formula created for everyday cleaning and freshness—without fluoride or SLS.

Yes — one gentle formula for the whole family. SLS-free, fluoride-free, and made with natural and naturally derived ingredients. For children under 6, use a pea-sized amount and supervise brushing.

Because there's no fluoride, families don't need to worry about fluoride ingestion. Suitable for every age in your home.

Not every Ayurvedic toothpaste is formulated the same way. Some formulas may still include SLS or fluoride.

Sudanta combines five clearly named Ayurvedic botanicals with a transparent formula that is free from SLS and fluoride. Every ingredient is listed, so you can see exactly what is inside the tube.

Rooted in Ayurveda.

Each botanical has a long history in Ayurvedic oral-care traditions and brings its own character to the formula. Clove (Lavanga) adds a warm, aromatic note. Ceylon cinnamon (Dalchini) brings a familiar spiced finish. Bakul and Mayaphala are traditional Ayurvedic botanicals, while black pepper (Maricha) contributes a subtle warming character.

Together, they form the herbal heart of Sudanta—five real botanicals, clearly named and thoughtfully brought together in one transparent formula.

Learn more about each herb's Ayurvedic role →

Xylitol is a naturally derived sweetener that helps reduce plaque-forming bacteria, which feed on regular sugar but can’t use xylitol. Many toothpastes include a small amount for taste; Sudanta uses 18% so there’s enough to make a difference, not just to sweeten.

It also gives the paste a mild, clean sweetness without any sugar. Kids love the taste. If you want an even higher xylitol content, our Charcoal toothpaste lists it as the first ingredient.

Warm and herbal rather than sharp, with a distinct clove oil aroma. Clove and Ceylon cinnamon come through first, with a light sweetness from the xylitol.

If you’re used to strong mint, give it a few days; most people find their old toothpaste tastes harsh by comparison and don’t go back.